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en Primeur campaign
BORDEAUX 2021

PURCHASE WINE FUTURES WITH US DIRECTLY FROM THE ESTATES

>> COMING SOON <<


>> LEARN MORE ABOUT 2020 VINTAGE <<

Why purchase "En Primeur" wines?

Purchasing en primeur gives one the opportunity to secure wines that may have very limited quantities and be next to impossible to get after they are released. In outstanding vintages, some classified Bordeaux estates can have nearly all that year's inventory allocated or purchased before the wine is bottled and released to the consumer market.

More significantly, en primeur allows investors to adopt a “buy low, sell high” strategy as the release price during the en primeur period would most likely be much lower than the price the wine would be once it is released.


En"Primeur" explained...

The Wine Cellar Club - achat de vin en primeur
Every spring, following the harvest of a given vintage, Top Bordeaux wines show case samples of their wines and release a fraction of their total production at a special opening price. 

Worldwide wine merchants and wine critics will be invited to taste wines while they are still maturing, and some time before they are ready to drink. Their experience enables them to say how the raw wine that they are tasting will taste when it has finished ageing, and judge whether the wine is worth the price that the grower is asking for (even though it tastes quite different from the final drinkable wine). 
Wines are rated by world wine critics which gives an instant indication of the value of the wine and its potential for investment. Buying “En primeur”, also known as “Wine Futures”, is good a way to secure a sought after wine at a reasonable price. 

The consumer pays the cost of the wine at the time of the order. An invoice is raised which states that the customer has a right to the wine at a future date. The wine is then shipped up to 2 years later when the bottled wines are released. Wines are purchased exclusive of Duty and VAT.

“En Primeur” is definitely a great way to buy wines to cellar for an extended period. If Bordeaux is undeniably the largest region that offers “En Primeur” wines, some of Burgundy and Rhône-Valley wines are also released “En Primeur”.

TERMS & CONDITIONS of "En Primeur"purchases


An order of En-Primeur wines must be paid by a deposit equivalent to the total value of the wines except VAT, excise duty and delivery charges. Upon reception of the order and payment, a pro-forma invoice of the wines will be mailed to the customer's invoicing email address.
This pro-forma invoice and the proof of payment will guarantee the rightful ownership of the wines.
Once the wines become available from the châteaux, mid 2024 for the 2021 vintage - a final invoice will be e-mailed to the customer's invoicing email address indicating:
  • The VAT applicable on the day of the final invoicing (VAT of the country of destination) & the excise duty (if applies) unless you wish to store them in our in-Bond tax free warehouse (France, UK &HK)
  • Customer's internal reference
  • Name and forename of the customer
  • Delivery address
  • Reference and amount of goods ordered along with relevant in bond ex VAT price
  • Amount paid or/and due

Why choosing The Wine Cellar Club ?


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✔ Family owned 
✔ Fine Wine Merchant since 1986
✔ A team more than 60 years of cumulated experience
✔ A international network of hundreds of chateaux, campagne houses, négociants...
✔ Efficiency, integrity & transparency throughout our services

Home   |   Wine Cellar plan options   |   En Primeur purchase | Hospices de Beaune  |  Storage&Insurance    |    About us   |   Contact us    









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  • Home
  • CELLAR PLANS
    • FUTURE DRINKING & INVESTMENT CELLAR
    • FUTURE DRINKING CELLAR
    • SIGN UP
  • EN PRIMEUR
    • BORDEAUX 2021
    • 伯恩济贫院 2021
    • HOSPICES DE BEAUNE
  • 🍷WHAT'S UP?
  • STORAGE FACILITY
  • CONTACT
    • TWCC BENEFITS
    • JOIN US
    • CORPORATE PARTNERS
    • CONTACT US
  • WHO ARE WE?